Email marketing – Craft Beautiful & Personalized Emails or Choose from our 500+ predefined email templates

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The use of email within your marketing efforts to promote a business’s products and services, as well as incentivize customer loyalty.
Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services.
It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases.
It can also be anything in between.
Mailchimp can help you design, build, and optimize your email marketing to get the best ROI in your marketing program.
This beginner’s guide will explain what email marketing is, how it works, and how to get started.
By the end, you’ll have a solid grasp of the basics along with the know-how to launch an effective email marketing strategy for your business.
Email marketing is a direct marketing channel that lets businesses share new products, sales, and updates with customers on their contact list.
Its high ROI makes it crucial to most businesses’ overall inbound strategy.
Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization.
This may sound time-consuming, but marketing automation handles most of the heavy lifting for you.
In the long run, a well-designed email marketing strategy not only drives sales, but helps build a community around your brand.

Email has become such a popular marketing tool for businesses partly because it forces the user to take some kind of action; an email will sit in the inbox until it’s read, deleted, or archived.
Email marketing can help you build a relationship with your audience while also driving traffic to your blog, social media, or anywhere else you’d like folks to visit.
You can even segment your emails and target users by demographic so you’re only sending people the messages they want to see most.
Email marketing also allows you to run A/B tests of a subject line or call to action to identify the best performing message by using email marketing software that can also be configured to easily send out emails.
Check out Mailchimp’s email templates to see more of what you can do with email marketing.

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Personalized coupons or special offers for subscribers’ birthdays/anniversaries, in welcome emails, and as a way to re-engage your audience.
Showing up in someone’s email inbox will help your brand stay current in the minds of subscribers.
A personalized marketing email is more impactful than a social media post where you can’t be sure if someone has actually seen your message.
Email drives customer loyalty at every stage of the buyer journey: lead-nurturing, conversion, onboarding, retention.
As well, email marketing is a necessary tool to use alongside sales CRM systems to streamline communication.