Adzooma. You might have heard the racket it’s made as it has entered the digital marketing world. Partnered with Google, Facebook and Microsoft, the idea is that you can save time and optimise your online advertising, giving you better ROI and chance to focus on the bigger picture. I’ve found it a great way to boost the success of my online ads, let me tell you why.
What is Adzooma?
Adzooma is an AI-driven, intelligent platform designed to help you manage, optimise and automate your online advertising. Analysing over 240 metrics across your Google, Facebook and Microsoft campaigns, you can make improvements in just a few clicks. It’s a handy piece of software because it has everything you need to keep on top of your campaigns at the same time as push them to new heights.
Why use Adzooma?
Adzooma’s software aims to give you a competitive edge by helping you to:
● Reduce wasted spend through adopting best practices
● Save time by automating tedious tasks
● Improve performance through personalised optimisations
● Prioritise important data with white-label, one click reports
This means you can dedicate more time to strategy and analysis – something we want to get ticked off our to-do list. There isn’t much satisfaction in churning out the same reports over and over again, particularly when a machine can do it for you. But with all the talk of AI in the news, it can be difficult to harness its potential on a smaller scale.
Setting up automation rules
It’s easy to set up automation rules meaning that your account can be monitored 24/7, but not by your eyes. The best bit about this is the amount of time it saves you: not having to manually check and update your accounts is a great way to free up your day.
The way the rules work is pretty easy:
● You click to create a new automation rule
● Give it a name
● Select the campaign, ad group, ad or keyword you want to apply it to
● Set data parameters and rule terms
● Choose to be notified when a change has been made/needs making
Discovering unique improvements
The software has an ‘Opportunity Engine’ which uses the data in your ad accounts to suggest opportunities to improve performance.
The suggestions come from analysing over 240 metrics across and include things such as “Pause Underperforming Keywords” and “Created Shared Negative Keyword List”. The engine also checks the smallest details like spelling and grammar mistakes, something which you don’t get inside Google.
Adzooma makes it easy to keep optimising as the opportunities available to you refresh every 24 hours. If an opportunity that was once shown to you is no longer your best option, it’ll be hidden from you. It’s not like other pieces of software which stagnate after the first couple of uses: Adzooma makes you feel like they’re here to help you now and in the long run.
Each improvement that you click gets added to a queue and you get to see the total amount of time, money and additional clicks that are estimated to be gained as a result. It’s a lot easier to have suggested changes just waiting for you than sifting through data to try and find them yourself.
One-screen account management
For me, one of the biggest annoyances with managing PPC campaigns is when you have to flick between multiple platforms. If I’ve got a client with Google, Facebook and Microsoft ads running, I have to remember three separate logins to make three lots of changes – that’s without knowing which is on fire and which I should tackle first.
I’m a fan of the Adzooma management screen because it lets me look at everything at once. It’s nice to see a full breakdown of the campaigns and be able to drill down into specific ads and keywords. From here, you can pause campaigns, change budgets and see everything at a glance. This bird’s-eye view makes you feel really in control of what’s going on across all campaigns.
Say goodbye to tedious reports
Adzooma’s reporting feature covers a lot of bases when it comes to hauling you out the depths of PPC reporting hell. It works twofold: you gain access to six pre-defined reports that can be generated in a click and you can create your own custom white-label reports to send to clients and colleagues.
The report suite is free, for life, whether you’re a paying customer or not. If you want to take a look, you’ll find it here. It’s pretty sweet to be able to find out things such as which is your worst performing campaign at the click of a button with the Best & Worst Performer report, for instance. I found if I was really short on time that this helped me to know exactly where to start. This, coupled with the management tab, guided me to make what I felt were optimal changes.
The reporting feature inside the platform allows you to produce fully customisable reports which you can add your own logo to. This is something I really liked as it felt like I was taking a shortcut and wasn’t being grassed up for it. Selecting the data and formats is really simple and the platform lets you save it as a template which automatically refreshes with the new data.
Use Adzooma to…
● Make automatic changes
● White-label your reports
● Identify which campaigns need your attention first
How To Make Changes With One Click
This is another great part of the Adzooma platform which features on multiple areas: one-click changes.
Here in the Opportunity Engine, you can apply all your queued opportunities in one click. As all the optimisations have been found for you, all you have to do is check you’re happy with them.
The Best Thing About Adzooma
Adzooma seems to really be on top of their advancement. Over the past 12 months, the platform has really evolved and new features seem to be continuously added. Their recent integration with Microsoft means, as a user, you gain access to the Microsoft Audience Network which is of huge benefit.
I’ve also found them easy to interact with; they seem to invite feedback which shows they know their product isn’t quite perfect, but that they want to get it there with user’s help.
Their Community Support group also means there’s a way to get help 24/7 and is a great way to interact with other users. You don’t feel like you sign up and get abandoned – which is always nice.
Obviously, nothing is perfect. There are a couple things that have niggled me whilst using the Adzooma platform which I hope they resolve soon.
Firstly, you can’t build a new campaign from scratch inside the platform. Their efforts clearly have gone on optimising existing campaigns, and whilst their work shows, it’s frustrating to have to go back into the Google Ads, for instance, to create a new campaign. Once this is added, I can’t see much reason for having to log back into anything other than Adzooma.
Another limitation seems to be surrounding the Facebook opportunities. I primarily run ads on Google, but for the campaigns I have on Facebook, the optimisation suggestions seem to be less frequent. The introduction of more opportunities would be a welcome addition.
The Adzooma software isn’t limited to just individual PPC management, they offer an enterprise solution too. This seems to be a package tailored to business’ specific advertising needs. It’s easy to see why the additions of complete campaign builders, API integration and client’s management dashboard would be ideal for bigger businesses.
If you’re an agency that spends a lot on PPC each month and have a number of account managers, Adzooma’s agency offering might be worth looking at. You get access to extra features such as Adzooma Teams meaning you can add up to 10 individual users on one account.
Their usual pricing is $99 per month, but they’re offering Adzooma completely FREE until 1st June 2020 to help businesses during the COVID19 hard time.
If you spend a lot of your time advertising online, you’ll probably find you get half your life back by using Adzooma. The one-click optimisations, management and automation features work hard to take the heavy-lifting out of PPC. The custom reporting also means you can re-run templated reports over and over with fresh data each time. So if you have clients, this is a real lifesaver.
Price-wise, it’s super affordable – a lot more cost-effective than other softwares on the market. They also do a free trial so you can see if it’s something that would work well with your current setup.